Case Study: Ayopop achieves 55% recovery of drop-off users with MoEngage

Ayopop Leveraged AI-Enabled Marketing to Bring Back 55% of Drop Off Users

Ayopop, Indonesia’s fastest-growing mobile bill payments platform, faced high cart abandonment and low transaction completion rates and sought ways to increase active users and reduce drop-offs. To address this, Ayopop turned to MoEngage and its AI-powered engagement product Sherpa to automate personalized marketing across push, in‑app and email channels.

MoEngage implemented Sherpa-driven segmentation (Cart Abandonment, Cross Selling, Product Reminder) and sent personalized push notifications and reminders, driving a 55% lift in users returning to complete transactions (55% decrease in cart abandonment), a 31% uplift to conversion from optimized push variants, a 50% increase in transactions from cross-selling, a 200% rise in renewal transactions, 29% open rates, and overall doubled completed transactions—demonstrating significant ROI from MoEngage’s solution.

Ayopop

Marc Mallolas

Head of Marketing & Business Intelligence