Case Study: AXISNet achieves 89.5% MAU growth with MoEngage

AXISNet grows MAUs by 89.5% with MoEngage

AXISNet, the youth-focused cellular brand from XL Axiata in Indonesia, faced the challenge of low app adoption and engagement despite their target demographic heavily consuming data packages. Their priority was to engage and convert young users via their mobile app. To address this, they partnered with MoEngage, utilizing its insights-led platform and omnichannel capabilities.

With MoEngage's solution, including 360-degree customer profiles, RFM segmentation, and Push Amplification™ technology, AXISNet ran targeted omnichannel campaigns. This approach drove a significant 89.5% growth in monthly active users in under a year. MoEngage also helped increase push notification delivery rates by 17.3%, leading to higher engagement, a 35% monthly transacting customer base, and a 24% uplift from personalized, triggered campaigns.

AXISNet