Case Study: Audiomack achieves higher conversions and engagement with MoEngage

Audiomack Optimized Onboarding and Conversions with AI-driven Insights

Audiomack, a youth-driven, artist-first music streaming platform, needed to drive conversions and optimize onboarding with highly personalized messages based on listener preferences and interactions. They partnered with MoEngage, leveraging its AI-driven insights and machine-learning capabilities to tailor communications across channels, timing, and individual behaviors.

MoEngage implemented automated journey optimization and personalized campaigns—including tailored music recommendations and optimal message sequences—which boosted play-song conversion rates by 8.4%, increased sessions per customer by 17.8%, raised premium trial conversions by 18%, and lifted customer retention by up to 5.5%, delivering clear, measurable improvements in engagement and growth for Audiomack.

Audiomack

Brendan Varan

VP, Content Strategy