Case Study: Audiomack achieves 18% more free-to-paid subscribers with MoEngage

Audiomack boosts trial-to-premium subscribers 18% with MoEngage

Audiomack, a music streaming platform, wanted to understand its new users' journeys and leverage listener preferences to drive engagement and personalize communication. To achieve this, they partnered with MoEngage and implemented its insights-led engagement platform, using products like in-app messaging and push notifications.

The MoEngage solution delivered hyper-personalized communication across channels like email, in-app, and push notifications based on individual user preferences. This strategy led to significant results for Audiomack, including an 18% increase in free-to-paid subscribers, a 17.8% lift in sessions per customer, and a 5.5% increase in retention.

Audiomack