Case Study: Audiomack achieves an 18% increase in premium trial conversions with MoEngage

Audiomack Achieves 18% Increase in Premium Trial Conversion Rates From AI-Driven Insights

Audiomack, a youth-driven, artist-first music streaming platform, needed to drive conversions and optimize onboarding by delivering personalized messages across the customer journey. To gain the deep behavioral insights required, Audiomack partnered with MoEngage and integrated Mixpanel’s event tracking and cohorts to better understand user preferences and tailor communications.

By combining Mixpanel’s product analytics with MoEngage’s AI-driven customer insights and machine-learning orchestration, MoEngage enabled targeted campaigns and personalized music recommendations based on optimal channel, timing, and predicted user actions. As a result, MoEngage helped Audiomack increase premium trial conversion rates by 18%, lift customer retention by up to 5.5%, and boost sessions per customer by 17.8%.

Audiomack

Charlie Kaplan

VP, Product