Case Study: Anteraja achieves 2.25x push CTRs with MoEngage

Anteraja Increases Push CTRs By 2.25x Using Zero-Code Push Templates

Anteraja, a fast‑growing Indonesian logistics service, faced limits with Firebase Cloud Messaging: they couldn’t segment users, personalize or trigger event‑based messages, or surface behavioral insights to retain hibernating and churning customers. Seeking an AI‑driven engagement solution to automate onboarding and tailor communications, Anteraja chose MoEngage and adopted features such as Customer Journey Orchestration, zero‑code Push Templates, and Push Amplification.

MoEngage implemented event‑based smart triggers, RFM behavioral segmentation, omnichannel onboarding flows and stylized push templates with Push Amplification. The results: a 31% CTR uplift versus generic notifications, CTR at 2.25x the industry average, 78.6% push deliverability (14.74% above industry average) and a 17% increase in users completing onboarding—driving stronger personalization, retention and measurable engagement gains for Anteraja.

Anteraja

Faye Natanie

Anteraja