Case Study: Angkas boosts rider conversion and driver adoption with MoEngage

Angkas boosts rider conversion by up to 10% with MoEngage

Angkas, a leading ride-hailing company in the Philippines, faced challenges with high-cost SMS communications and broad, reactive messaging. They needed to optimize engagement to boost rider conversion and driver adoption while reducing operational costs. To achieve this, they partnered with MoEngage to implement a centralized customer engagement and intelligence platform.

Using MoEngage's omnichannel flows and segmentation engine, Angkas automated personalized nudges and unified communications. The solution delivered measurable results, including up to 10% higher rider conversion and up to 30% faster driver adoption for incentive programs. MoEngage also helped Angkas save around 30% in communication costs and created new revenue streams through in-app monetization.

Angkas