Case Study: Amar Bank achieves 2x customer engagement and 8.5x email CTOR with MoEngage

Amar Bank’s Customer-centric Campaign Performs 8.5x Better than Industry Average

Amar Bank, a leading Indonesian digital bank and operator of the Tunaiku lending app, faced gaps in customer engagement and retention — from poor push delivery and the need for detailed RFM segmentation to slow, manual campaign builds and limited real-time analytics. To overcome these challenges the bank partnered with MoEngage, adopting MoEngage’s insights-led customer engagement platform (omnichannel messaging, journey orchestration and AI-powered campaign optimization) to better map journeys, automate campaigns, and integrate with existing tools.

MoEngage delivered a fast, one-month integration and enabled event-triggered pushes, RFM segmentation, email/SMS flows and AI optimization, driving measurable uplift: a 2x boost in customer engagement, 2x higher segmented Push CTR, 3x higher triggered Push CTR, 30% higher email open rates, an 8.5x improvement in Email CTOR, and a 7.25% conversion rate for flow campaigns — plus faster campaign setup and real-time analytics.

Amar Bank

Abraham Lumban Batu

Senior Vice President of Retail Banking