Case Study: Alsaif Gallery achieves 15% revenue increase with MoEngage

Alsaif Gallery Witnesses 15% Increase in Revenue with Flows and Smart Recommendations

Alsaif Gallery, a leading Saudi retailer of kitchen appliances, faced low registered user counts, high drop‑offs across browsing, PDP, cart and payment stages, and poor customer segmentation that limited re‑engagement and app adoption. After evaluating CRMs and CDPs, Alsaif Gallery partnered with MoEngage and adopted its customer engagement platform (including Flows, Dynamic Product Messaging, Segmentation, Sherpa optimization and Push Amplification™) to address these gaps and drive app‑level optimization with local customer success support.

MoEngage implemented event‑driven segmentation, Flows, DPM‑powered emails, smart triggers, Sherpa A/B testing and Push Amplification™, plus onsite messaging guided by its customer success team. The program delivered measurable gains — a headline 15% revenue increase, Black Friday push revenue of 16.7M SAR (email contribution 352K SAR), CTRs up to 2.99% (524.4K impressions with 51K from Push Amplification™), a “10 days no visit” conversion rate of 57.19%, onsite CTR 6.5% and ~6% CVR — demonstrating significant lift in engagement and conversions for Alsaif Gallery.

Alsaif Gallery

Moalla Alfadil

Director of E-commerce