Case Study: Alodokter boosts engagement and monthly active users with MoEngage

Alodokter boosts engagement by 45% with MoEngage

Alodokter, a leading Indonesian healthcare super app, faced the challenge of engaging users who typically only open healthcare apps when sick, especially during the pandemic. The company needed to reach users at the right time with the right messages to educate them on health and safety. To address this, Alodokter partnered with MoEngage, utilizing its AI and omnichannel platform including Merlin AI, Omnichannel Flows, and Push Notifications for intelligent campaign optimization.

The solution involved using MoEngage for smart segmentation based on user behavior and attributes, mapping customer journeys, and executing targeted Flow and push campaigns. MoEngage's AI engine, Sherpa, optimized content through A/B testing. The results were significant: a 45% uplift in engagement, a 60% increase in monthly active users, CTR improvements of 6-16% for activation campaigns, and the reactivation of 5-10% of inactive users through re-engagement campaigns.

Alodokter