Case Study: Alfagift achieves 45% increase in monthly transacting customer base with MoEngage

Alfagift Boosts Monthly Transacting Customer Base to 45% with Connected Retail Approach

Alfagift, the digital arm of convenience retailer Alfamart, needed to turn strong offline loyalty into sustained app engagement as downloads and active users grew. The marketing team faced high drop-offs, cart abandonment and a manual, rudimentary engagement setup, so they partnered with MoEngage — using its customer engagement platform (Flows, Analytics, Push Notification, Email suite, Cards and Nativ Messaging) to build journey-based, personalized communications.

MoEngage implemented smart-triggered workflows, multi-channel campaigns and data-driven timing to address drop-off points and drive conversions. The result: a 2× jump in new installs, a 29% improvement in install→sign‑up conversion, DAUs of 214K and MAUs of 1.4M (88% MAU growth), a 45% increase in monthly transacting customers, 75% retention from D0 to D90, +16% push CVR, +4% email open rate and 20% CTR on Cards campaigns — all achieved using MoEngage’s platform.

Alfagift

Linda Valentin

Head of Marketing, Global Loyalty