Case Study: Airtel Xstream achieves 30% conversion uplift with MoEngage's WhatsApp integration

Airtel Xstream Saw Conversion Rates of 30% Through WhatsApp and MoEngage

Airtel Xstream, Airtel’s video streaming platform serving over 100 million users, needed to increase reach and drive app installs and content consumption by making customers aware of the platform’s offerings. To solve this, Airtel Xstream partnered with MoEngage and adopted its WhatsApp integration along with segmentation, personalization and push capabilities to create a more interactive, timely channel for engagement.

MoEngage helped Airtel Xstream integrate WhatsApp (and Airtel IQ) to send personalized, recharge-triggered messages with direct CTAs, leveraging behavioral and geolocation insights to tailor recommendations. The campaign drove a 20% increase in app installations (per Airtel Xstream), achieved a 29.67% conversion rate, delivery rates above 90%, and showed engagement lifts of up to 40x versus push and up to 4x versus in-app — demonstrating clear, measurable impact from the MoEngage solution.

Airtel Xstream