Case Study: Airtel Xstream achieves higher engagement and retention with MoEngage

Airtel Xstream drives 85.6% conversion with MoEngage

Airtel Xstream, a major video streaming platform, aimed to increase content consumption and user retention on its mobile apps in a dynamic post-pandemic landscape. Their challenge was to engage users with relevant, real-time content during major live events. To address this, the Growth and Content teams partnered with the customer engagement platform MoEngage.

Using MoEngage's customer journey orchestration and its proprietary Push Amplification+ technology, the teams sent real-time notifications and in-app messages during events like the India-Australia cricket series. MoEngage's RFM modeling also enabled data-backed segmentation to re-engage users. The results were significant: MoEngage helped send 40 million push notifications in under two minutes, achieving an 85.6% conversion rate from in-app messages. The platform also contributed to a 61.4% user retention rate on mobile apps and a substantial improvement in key streamtime metrics.

Airtel Xstream