Case Study: Aditya Birla Capital Migrates to MoEngage in 30 Days Without Missing a Campaign

Aditya Birla Capital migrates to MoEngage in 30 days with zero campaign downtime

Aditya Birla Capital, a leading Indian financial services company, faced operational bottlenecks including fragile data transfers, slow lead response times, and manual campaign setups. To overcome these challenges and scale its customer retention efforts, the company partnered with MoEngage, utilizing its customer insights and journey orchestration products.

The solution implemented by MoEngage involved a rapid 30-day migration with zero campaign downtime, automated daily data logs, and real-time lead capture integrated with Salesforce. This resulted in no loss of campaign performance during the switch, a significant reduction in manual errors and effort for service campaigns within three months, and faster lead follow-ups. MoEngage also provided real-time analytics visibility and its Merlin AI tool reduced content creation time.

Aditya Birla Capital