Case Study: Adda247 achieves 35% uplift in conversion rate with MoEngage Dynamic Product Messaging

Adda247 Witnesses 35% Uplift in Conversion Rate Using Dynamic Product Messaging

Adda247, a leading ed-tech company with about 20 million users, faced high user abandonment on its app where users often dropped off at “add to cart/download” or before completing purchased tests and quizzes. Although Adda247 recorded behavior using MoEngage Analytics, it lacked an automated re-engagement strategy and partnered with MoEngage to improve engagement and upsell dormant users.

MoEngage implemented Dynamic Product Messaging (DPM), MoEngage Flows and lifecycle workflows to segment users, send personalized push/email/SMS journeys, and deliver unique coupons and product recommendations from a customer catalog. The MoEngage-driven solution lifted conversion rate by 35%, improved lifecycle campaign CTRs by 12%, increased upsell CTRs by 27%, and boosted coupon campaign CTRs by 15%, driving stronger re-engagement and upgrades.

Adda247

Amit Sharma

Executive Product Growth