Case Study: Adda247 achieves 35% higher conversion rates with MoEngage dynamic messaging

Adda247 lifts conversions 35% with MoEngage

Adda247, India's largest vernacular test prep platform, faced a challenge with users dropping off before completing tests and quizzes. To address this abandonment and re-engage dormant users, they turned to the MoEngage platform and its analytics capabilities.

Using MoEngage Dynamic Product Messaging and MoEngage Flows, the team created personalized, omnichannel re-engagement campaigns across email, app notifications, and SMS. This solution driven by MoEngage led to a significant 35% increase in the conversion rate for tests and quizzes and a 12% boost in click-through rates for re-engagement campaigns.

Adda247