Case Study: Adda247 achieves 60% quarter-on-quarter revenue uplift with MoEngage

Adda247 drives 60% QoQ revenue uplift with MoEngage

Adda247, one of India's largest vernacular learning platforms, wanted to improve customer engagement and retention to grow its revenue streams in the competitive Ed-tech space. Their challenge was to move from generic interactions to a highly personalized, insights-led customer experience. They partnered with the customer engagement platform MoEngage to achieve this.

Using MoEngage's features, including behavior analytics and in-app messaging, Adda247 implemented personalized reading recommendations and contextual campaigns. They ran targeted in-app and push notification campaigns, utilizing MoEngage's Content API and carousel push templates. The solution delivered significant results: Adda247 clocked a 60% quarter-on-quarter uplift in overall revenue, with specific channels like in-app campaigns driving an 8% conversion rate. MoEngage enabled the brand to engage users effectively and achieve substantial, measurable growth.

Adda247