Case Study: Adda247 automates 90% of data analysis with MoEngage Analytics

Adda247 automates 90% of data analysis with MoEngage

Adda247, India's largest vernacular test prep platform, faced declining engagement rates and lacked automated analysis of customer behavior, including understanding app usage and pinpointing where users abandoned tests. They needed to automate this analysis to reduce manual work. This led them to partner with MoEngage and implement its Analytics product.

The solution involved using MoEngage Analytics to create custom dashboards, which automated 90% of customer data analysis and provided clear insights into user behavior and drop-off points. This allowed Adda247 to run highly targeted, data-driven engagement campaigns. As a result of implementing MoEngage, the company reduced manual campaign work by 72%, saving significant time and enabling the team to focus on strategy and creative marketing.

Adda247