Case Study: Adda247 (edtech test‑prep platform) automates 90% of customer data analysis with MoEngage Analytics

Adda247 Automates 90% of Customer Data Analysis Using MoEngage Analytics

Adda247, an edtech company (formerly Career Power) with over 20 million users, was seeing declining engagement because communications weren’t personalized and they lacked insight into where users dropped off in tests. To analyze customer behavior and automate analytics, Adda247 adopted MoEngage, using MoEngage Analytics and its email capabilities to track app usage, in‑app activity, course/exam interest and specific dropout points.

Using MoEngage, Adda247 created multiple custom dashboards (covering product conversions, exam category performance, sales, score analysis, marketing conversions, retentions, coupon, video and e‑book engagement), automated daily behavior analysis, and ran data‑driven reactivation campaigns and emails. The MoEngage implementation automated 90% of their data analysis and reduced manual intervention by 72%, speeding execution, improving personalization, and allowing the team to focus on strategy and creative work.

Adda247

Chandan Singh

VP - Product