Case Study: ABS-CBN boosts retention to 92% with MoEngage

ABS-CBN boosts retention to 92% with MoEngage

ABS-CBN, a leading Philippine media and entertainment company, faced a significant challenge with its subscriber retention. Their process for creating and segmenting marketing campaigns was entirely manual, taking up to two weeks per campaign and resulting in generic, non-personalized messaging that limited engagement. To address this, they partnered with MoEngage, utilizing its customer insights & analytics, segmentation, and customer journey orchestration products.

By implementing MoEngage, ABS-CBN gained a 360-degree customer view, enabling highly personalized engagement across email and push notifications. The solution from MoEngage delivered substantial results: subscriber retention improved from 80% to 92%, and churn was reduced from 8.7% to 7.6%. Furthermore, their campaigns now contribute an average of 59% of new users onboarded each quarter, allowing for more efficient use of marketing budgets.

ABS-CBN