Case Study: abillion achieves 41% conversion uplift with MoEngage's AI-powered optimization

abillion Improves Conversions by 41% Leveraging AI-powered Campaign Optimization

abillion, the Singapore‑founded social platform and Marketplace that connects vegan and sustainable brands across 180+ countries, faced scaling challenges from disjointed point solutions, limited insights, and manual campaign processes. To gain AI-driven automation, Mixpanel compatibility, seamless integrations and local support, abillion selected MoEngage as its customer engagement platform, leveraging MoEngage’s AI-powered capabilities including SHERPA.

MoEngage delivered an integrated, insights‑led stack—customer journey orchestration, smart triggers, smart recommendations and SHERPA predictive AI—to automate channel, timing and content decisions. As a result, abillion saw a 41% uplift in conversions, +25% DAUs and +10% MAUs, 13% more new customers, a 13.6% boost in stickiness, a 35% uplift in behavior‑based Push CTR and a 33% increase in email open rates, with journey-based campaigns converting 9.07% of users.

abillion

Jashvini Jothieswaran

Senior Growth Manager