Case Study: Blibli achieves seamless omnichannel commerce and increased customer loyalty with MoEngage

A Deep-dive into Blibli’s Seamless Omnichannel Commerce Journey

Blibli, Indonesia’s leading omnichannel commerce and lifestyle platform, faced the challenge of delivering a seamless, trust‑worthy shopping experience across online and offline channels while reducing mismatches between customer expectations and purchases. To solve this, Blibli partnered with MoEngage and adopted its platform features—Push Notifications, Custom Segments, Omnichannel Flows, Customer Journey Orchestration, and MoEngage Analytics—to better understand behavior and personalize communications.

MoEngage implemented A/B‑tested campaigns, advanced segmentation, cart‑abandonment recommendations and connected omnichannel flows to reduce drop‑offs and drive repeat purchases. The solution cut manual effort, improved targeting during the Blibli Anniversary Sale to move customers down the funnel, and delivered measurable improvements in engagement, retention and customer loyalty for Blibli.

Blibli