Case Study: Beem achieves 38% uplift in SMS click-through rates with MoEngage

How Beem Experienced a Swift Migration with MoEngage and a 38% Uplift in SMS Click-through Rates

Beem, a San Francisco–based AI fintech startup that helps millions of U.S. households save on everyday expenses, faced a fragmented martech stack and rising complexity from using multiple point solutions for email, SMS, push and in‑app messaging. Unable to achieve unified customer profiles, personalization at scale, or a 360° view of users, Beem turned to MoEngage and its customer engagement platform (including Sherpa AI, omnichannel flows and A/B testing) to modernize workflows and regain control of communications.

MoEngage led a professional-services–driven migration that completed in 50 days, unifying customer data, enabling omnichannel campaigns and automating lifecycle messaging with AI-powered personalization and real‑time analytics. The result: a 38% uplift in SMS click‑through rates, 90%+ average SMS delivery, 34% average email open rates, and a much faster, better-supported migration compared with their prior provider — all delivered by MoEngage.

Beem

Rishabh Kumar

Associate Product Manager