Case Study: Razorpay achieves 29% uplift in onboarding and 25% retention improvement with MoEngage

How Razorpay Leveraged MoEngage Flows to Drive Merchant Engagement and Retention

Razorpay, India's largest payment gateway, faced fragmented onboarding, poor delivery rates, and limited automation that hindered merchant engagement and scale. To address these challenges, Razorpay partnered with MoEngage and adopted MoEngage Flows along with Email Builder, Segmentation, Omnichannel Flows, Event-Based Triggers, WhatsApp integrations, and Customer Journey Orchestration.

MoEngage executed a seamless migration with a joint war-room approach and consolidated campaigns into single, trackable flows, using event triggers and WhatsApp/Typeform for targeted re-engagement. The MoEngage solution delivered measurable impact for Razorpay: a 29% uplift in onboarding rates, 25% improvement in retention, a 16% boost in key adoption metrics, and a 19% increase in re-engagement.

Razorpay

Raktim Talukdar

Associate Director - Growth