Case Study: The Indian Express achieves 2X uplift in paid subscribers with MoEngage

How The Indian Express Witnessed a 2X Uplift in Paid Subscribers

The Indian Express, a 90‑year‑old media group with 50–60 million monthly website users, needed a way to better understand and engage a massive, diverse audience to reduce churn and grow subscriptions. They turned to MoEngage, using its Customer Journey Orchestration and Customer Insights & Analytics capabilities to analyze user behavior and build scalable, personalized engagement without heavy tech involvement.

MoEngage implemented omnichannel, interest‑based personalization and dormancy detection to re‑engage at‑risk readers and deliver timely, preferred‑channel communications via an easy dashboard for marketing teams. As a result, The Indian Express saw a 2X uplift in paid subscribers, increased operational efficiencies, and achieved zero dependency on tech teams—demonstrating clear, measurable impact from MoEngage’s platform.

The Indian Express

Nandagopal Rajan

Chief Operation Officer