Case Study: Glance (an InMobi subsidiary) achieves 50% faster campaign go-live times and 38% higher push CTRs with MoEngage’s Merlin AI

Glance achieves 50% faster campaign go-live times with MoEngage’s Merlin AI

Glance, an InMobi subsidiary and creator of the Glance Folders app, needed to speed up personalized push-notification campaigns and run extensive A/B tests (over 80 variations) to improve engagement, but campaign setups were taking 3–4 days and prior attempts with OpenAI’s ChatGPT lacked historical performance context. To address this, Glance partnered with MoEngage and its Merlin AI to automate and accelerate copy generation and testing for mobile push campaigns.

MoEngage’s Merlin AI learned Glance’s audience responses and generated tailored push copies with A/B variations instantly, enabling quicker launches and deeper customer-behavior analysis without collecting sensitive data. With MoEngage, Glance cut campaign go-live time by 50% (to 1–2 days), achieved a 38% uplift in push notification CTRs, and ran experiments on about 2 million customers to refine recommendations and drive app engagement.

Glance

Vrinda Aggarwal

Senior Associate Growth