Case Study: 7-Eleven Vietnam achieves 303% increase in new app customers with MoEngage

7-Eleven Vietnam Drives 303% Increase in New App Customers With 360-degree Customer Profile

7-Eleven Vietnam, the convenience-store arm that launched in the country in 2017, faced challenges with an in-house customer engagement solution that created technical debt and failed to unify online and offline customer behavior. To boost app purchases, reduce uninstalls, and improve personalization at scale, 7-Eleven Vietnam selected MoEngage’s customer engagement platform and 360° customer profile to gain a unified view of customers and access local, on-ground support.

MoEngage implemented an omnichannel solution combining offline and online data, geofencing, RFM segmentation, cohort and uninstall analytics, and automated personalized campaigns to address churn and drive conversions. As a result, MoEngage helped 7-Eleven Vietnam achieve a 78% increase in MAUs, a 303% increase in new app customers, a 20% lift in stickiness versus regional benchmarks, and a 40% reduction in app uninstall rate.

7-Eleven

Trung Luong

Director of Technology