Case Study: 6thStreet achieves 4X CRM revenue growth with MoEngage

6thStreet drives 4x CRM revenue growth with MoEngage

6thStreet, the e-commerce arm of The Apparel Group, faced the challenge of shifting consumer behavior and needed to provide an omnichannel shopping experience to support their organizational goal of 10x growth. To eliminate data silos and understand customer behavior, they implemented the modern CRM platform from vendor MoEngage, specifically utilizing its Omnichannel Flows and RFM Segmentation products.

The MoEngage solution enabled 6thStreet to engage customers with personalized messages through automated workflows. This resulted in a measurable 4x growth in business contribution from the CRM team, a 24% uplift in repeat purchases, a 2x improvement in first-time purchase rates, and a 55% increase in click-through rates achieved via A/B testing.

6thStreet