Case Study: 6thStreet achieves 4x CRM business contribution in 12 months with MoEngage

6thStreet CRM team delivers 4x growth in business contribution in 12 months

6thStreet, the e-commerce arm of The Apparel Group, needed to modernize its CRM tech stack after rapid sales growth revealed shifting omnichannel customer behavior. The team was operating with siloed tools for email, SMS, push and in‑app messaging, which made it hard to map journeys and personalize at scale—so in early 2019 they selected MoEngage’s customer engagement platform to unify analytics, orchestration and messaging.

Using MoEngage Flows, analytics and segmentation, 6thStreet built unified consumer profiles, automated onboarding and lifecycle journeys, and ran A/B tests and localized campaigns. The result: CRM contribution to business grew 4x from June 2019 to June 2020, a 2x improvement in new‑install→first‑purchase conversion, a 55% uplift in CTR from testing/localization, and a 24% uplift in repeat purchases during Black Friday.

6thStreet

Furqan Khan

Manager CRM