Case Study: MoneyHero Limited achieves 2M emails/day scaling for personalized customer engagement with MoEngage

Scaling to 2 Million Emails Per Day: MoneyHero Amplifies Customer Engagement With MoEngage

MoneyHero Group, a market leader in online personal finance and insurance comparison across Greater Southeast Asia, needed to give marketing teams more control and deliver deeper, more personalized experiences across brands, channels and countries. To analyze anonymous visitors, gain richer customer insights, and engage diverse audiences contextually, MoneyHero chose MoEngage as its customer engagement platform, leveraging tools such as Email Builder and on-site messaging.

MoEngage migrated email for four MoneyHero brands across four countries, completed implementation in under 60 days, and warmed up and migrated 90+ campaigns with a ramp-up volume of over 2 million emails. MoEngage also enabled auxiliary data-driven personalization and provided dedicated implementation and success teams, delivering faster time-to-market, greater campaign autonomy, and measurable scale (60 days to go-live and 2+ million email ramp-up).

MoneyHero Limited

Rohith Murali

CEO and Board Director