Case Study: Jenius achieves 66% faster go-lives and hyper-personalized customer engagement with MoEngage

Jenius Chooses MoEngage to Improve Automation and Customer Engagement

Jenius, the SMBC Indonesia digital bank with over 6 million active app users, faced stagnant retention and low conversion from upsell/cross-sell efforts due to generic push notifications and manual segmentation using Google Firebase. They also needed a security-first marketing automation partner with a local data center to meet OJK regulations. Jenius selected MoEngage, using capabilities such as Customer Insights, Cross-channel Marketing and Migration Support to modernize their engagement stack.

MoEngage implemented SDKs, SFTP data syncs, partner integrations and staff training, completing the rollout in 90 days and enabling real-time segmentation and automated campaigns. As a result, MoEngage reduced go-live timelines by about 66%, cut campaign execution from days to hours, and now powers hyper-personalized, automated engagement for Jenius’s 6 million users while keeping data in MoEngage’s Jakarta data center for OJK compliance.

Jenius