Case Study: YesStyle achieves 20+ multi-geo (8-language) journeys live in 12–13 weeks with MoEngage

How YesStyle Migrated 20+ Multi-geo (8 languages) Journeys in 12-13 Weeks

YesStyle, a global e‑commerce platform curating trends from Korea, Japan, Hong Kong and Taiwan, faced a complex multi‑geo and multi‑language engagement challenge: their previous vendor required heavy backend coding, lacked a unified insights‑led platform, and made auxiliary data and segmentation cumbersome. To solve this, YesStyle chose MoEngage and adopted its Customer Journey Orchestration and Customer Insights & Analytics (with MoEngage professional services support) to move away from code‑heavy workflows and enable AI/ML‑driven segmentation and recommendations.

MoEngage’s professional services templatized auxiliary data (using Jinja), mapped multilingual assets, supported complex product recommendations, and onboarded email while migrating 20+ active journeys across 8 languages. The result: 20+ multi‑geo journeys live in 12–13 weeks, a 50% faster migration timeline, support for a daily master catalog of 4.5M products and 14M+ members, and improved targeting and open rates thanks to MoEngage’s unified, no‑code platform.

YesStyle

Martina Lau

Marketing Manager, CRM & Retention