Case Study: LINE Bank achieves 86% CVR boost and cuts campaign time from 2 days to 2 hours with MoEngage

How LINE Bank Hits the Personalization Sweet Spot with 86% Boost in CVR

LINE Bank by Hana Bank faced fragmented customer data, slow campaign processes, and impersonal messaging that clashed with its goal of being a "financial friend" to a young user base. To fix this, LINE Bank partnered with MoEngage and adopted tools such as AI-based Recommendation Sherpa and Omnichannel Flows to unify data and enable true 1:1 personalization.

MoEngage consolidated LINE Bank’s customer data into a single 360° view, used its AI engine and visual workflow builder (Flows) to automate journeys, and orchestrated context-aware messaging. As a result, LINE Bank saw an 86% boost in CVR, cut campaign launch time from 2 days to 2 hours, eliminated cross-team dependencies, and gained real-time customer insights — all delivered through MoEngage.

LINE Bank