Case Study: Samco Securities Ltd achieves 40% communication cost reduction and 5% higher click rates with MoEngage

How Samco Securities Reduced Cost by 40% and Boosts Click Rates by 5%

Samco Securities, a technology-led discount stock broker, faced low customer engagement and stagnant trading activity in the critical first 90 days after onboarding, which limited upsell and revenue growth. To address this, Samco partnered with MoEngage and used its customer engagement platform—leveraging cohort-specific journeys, automated trade-based nudges, and features like Intelligent Path Optimizer and Best Time to Send—to drive timely, personalized outreach across email, push, SMS and WhatsApp.

MoEngage implemented segmented, milestone-driven journeys and optimized channel choice and send times, reducing unnecessary WhatsApp sends and prioritizing cost-effective channels. The result: a 40% reduction in communication spend, a 40% uplift in average order per user, a 20% increase in open rates and a 5% increase in click rates, a ~15% boost in DAUs, and conversion rates up to 10% (about 3.33x the industry benchmark).

Samco Securities Ltd

Mrinal Nidhi

Head of Martech and Performance