Case Study: Loblaws achieves streamlined transactional messaging across business lines and 2x push CTR with MoEngage

Loblaw Streamlines Transactional Messaging Across Business Lines with MoEngage

Loblaw, Canada’s largest food and pharmacy retailer operating dozens of corporate and franchise banners, needed to unify transactional messaging across business lines, drive more website traffic, and expand reach via push notifications. To solve these challenges, Loblaw partnered with MoEngage to centralize and scale its messaging strategy across diverse use cases.

MoEngage implemented a multi-channel solution—on‑site messaging, email, SMS and push—plus a custom corporate vendor communication program, onboarding transactional messaging in 12 weeks and rolling it out across five franchise brands. The work delivered measurable impact: a 2x boost in campaign CTR via push and rapid cross-brand implementation, demonstrating MoEngage’s ability to scale and tailor messaging across Loblaw’s business lines.

Loblaws

Danielle Leblanc

Director, Digital Messaging