Case Study: 1Weather scales mobile engagement and app opens with MoEngage

1Weather boosts app opens by 25 million with MoEngage

1Weather, a top-rated U.S. weather app, faced the challenge of re-engaging its users regularly to increase in-app page sessions. As a utility app constrained by weather-only communications and strict U.S. privacy laws, they needed a scalable way to deliver personalized alerts. They partnered with MoEngage, utilizing its analytics and segmentation platform to address this.

MoEngage's solution involved analyzing non-PII behavioral and location data to segment users into active and inactive groups, enabling highly targeted push notification campaigns. Using MoEngage, 1Weather achieved 25 million incremental app opens, a 10% increase in click-through rates, and significant boosts in session depth and duration, effectively tripling mobile user engagement.

1Weather