Case Study: 18Birdies (golf app) achieves 50% lower email costs with MoEngage (customer engagement platform)

18Birdies Hits a Hole in One with MoEngage by Decreasing Cost by 50%

18Birdies, a golf-focused mobile app and platform, needed to create a more cohesive user experience to drive product adoption and increase in-app stickiness while identifying friction points without overburdening engineering. To achieve this, 18Birdies partnered with MoEngage, using MoEngage’s Email Builder, in‑app messaging and Mobile Push Notifications to deliver personalized, journey-based communications and surface behavioral insights.

MoEngage implemented personalized email campaigns, real‑time push notifications and in‑app messages that welcomed users, promoted features, and provided tailored recommendations (swing tips, match videos, AI predictions). The result: MoEngage made email communication 50% more cost‑effective versus the previous provider, enabled 2x more campaigns year‑over‑year, and saved 3 months in implementation time—while increasing in‑app stickiness, customer LTV and freeing engineering bandwidth.

18Birdies

Jacob Crisp

Head of Product Growth