Case Study: Skroutz achieves 350% uplift in conversions with MoEngage

Skroutz Achieves 350% Uplift in Conversion With Automated Customer Journey Flows

Skroutz, the #1 e‑commerce marketplace in Greece with over 29 million products and 8,000 merchants, faced fragmented marketing operations that relied on multiple platforms and heavy support from design, BI, and engineering teams. This led to manual workflows and a lack of real‑time customer data. To solve this, Skroutz turned to MoEngage and its Customer Journey Orchestration capabilities to centralize and automate onboarding, retention, and churn‑prevention journeys.

MoEngage implemented a unified, real‑time engagement platform—automating welcome journeys, churn prevention, and retention campaigns across preferred channels—which gave Skroutz accurate segmentation and actionable insights. The result: a 350% increase in conversions among loyal customers, a 300% jump in weekly campaign creation, and marked improvements in team productivity and campaign efficiency. MoEngage’s scalable, AWS‑backed infrastructure also ensured reliable delivery and tracking at scale.

Skroutz

Andreas Dikaros

CRM Manager