Case Study: Samsung achieves record-breaking Galaxy Z Fold8 pre-orders with MOCEAN

Samsung drives 5.2M Galaxy Z Fold8 pre-orders with MOCEAN

The customer Samsung faced the challenge of promoting their new Galaxy Z Fold8, which had a product placement partnership with the film *Spider-Man: Brand New Day*. They needed to build a unified marketing world around the phone's launch and the film's release to capture the attention of both tech and movie fans. The vendor MOCEAN was tasked with creating a campaign to generate anticipation and conversation.

MOCEAN's solution was to design a campaign that mimicked the way movies are teased online, feeding into fan culture by releasing a series of discoverable and decodable moments. This included pre-tease content, statue teases, live content at the Galaxy Unpacked event, and post-launch influencer series. The results were highly successful, with the phone's pre-orders breaking Samsung’s all-time record at 5.2 million units globally, making it the most successful foldable pre-sale ever. Demand so far exceeded supply that Samsung had to move deliveries and rush an additional 1 million units into production.

Samsung