Case Study: Samsung achieves higher app downloads and revenue with Moburst's mobile marketing

Samsung boosts Galaxy Apps downloads by 79% with Moburst

Samsung approached Moburst to increase brand recognition, boost downloads, and grow revenue for its US-based Galaxy App Store. The challenge was to promote the personalization features of the Galaxy device to its large user base and drive key performance metrics for the app store.

Moburst implemented a strategy using various media channels to identify distinct audience segments and launch corresponding personalized campaigns. This micro-segmentation approach allowed them to target users like gamers and design enthusiasts with highly relevant ads. As a result, Moburst helped Samsung achieve a 79% increase in downloads, a 36% increase in revenue, and a dramatic 1400% growth in Facebook page followers.

Samsung