Case Study: Telia boosts healthy habits with Mobi Lab’s mobile campaign app

Telia motivates healthier habits with Mobi Lab and 50MB of daily mobile data

The customer Telia Eesti, a telecommunications company, partnered with the vendor Mobi Lab to motivate people to form healthier habits and increase their daily activity. The challenge was to educate and encourage users to take the first steps toward a more active lifestyle.

Mobi Lab designed and developed the Telia Active app, which converted 10,000 daily steps into 50MB of free mobile data as a motivational reward. The solution included features for tracking progress, following athletes in real-time, and educational content on nutrition and training. This campaign successfully used gamification and incentives to promote habitual exercise.

Telia