Case Study: Tribun Network boosts engagement and active users with Mixpanel

Tribun Network boosts active users 10–20% with Mixpanel

Tribun Network, one of Indonesia's largest media groups, faced the challenge of moving beyond traditional pageview metrics to understand deeper user engagement and behavior. Their previous analytics tools were insufficient, creating data silos and preventing a unified view of the customer journey across their growing TribunX super-app. They turned to Mixpanel to gain these critical insights.

By implementing Mixpanel, Tribun Network established a single source of truth for all teams, enabling data-driven decisions. The solution included using Mixpanel's event-based tracking, segmentation, and Session Replay feature. The results were significant, including a 10-20% increase in active users after launching a new Services section and a 6x increase in active content engagement, fundamentally reshaping their product strategy and driving growth.