Case Study: Syarah boosts conversion page traffic by 79% with Mixpanel

Syarah boosts Sell Your Car traffic 79% with Mixpanel

Syarah, a leading digital automotive retail ecosystem in Saudi Arabia, faced challenges with its analytics as the company grew. Free tools were insufficient, causing costly data operations, slow answers to stakeholder questions, and fragmented tracking. To empower its teams and reduce reliance on engineers, Syarah turned to the Mixpanel product analytics platform for a solution.

By implementing Mixpanel, with support from partner HEMOdata, Syarah gained self-serve dashboards, custom formulas, and event alerts. This allowed teams to investigate user behavior and troubleshoot issues in real time. As a result, Syarah achieved a 79% increase in traffic to its "Sell Your Car" journey, a 49% growth in traffic to the initial step, and a 10 percentage point improvement in its conversion rate. Mixpanel enabled a faster, more data-driven product culture.

Syarah