Case Study: Resy reduces no-shows and boosts bookings with Mixpanel

Resy increases web reservations 20% with Mixpanel

Resy, a restaurant reservation platform, faced challenges with a high rate of user drop-offs during its onboarding process and wanted to reduce reservation no-shows for its restaurant partners. To address these issues, the company turned to Mixpanel and its product analytics to track user behavior and understand the customer experience.

Using Mixpanel's funnel analysis, Resy identified a major drop-off point where users were required to check their email for login credentials. The solution implemented was a new path where users provided a phone number to receive a text with login details, streamlining the process. As a result, Mixpanel helped Resy achieve a 20% month-over-month increase in web reservations and a 10% reduction in the no-show rate, driving tens of millions of dollars in additional revenue for its partners.

Resy