Case Study: Olio increases subscription revenue by 50% with Mixpanel

Olio boosts subscription revenue 50% with Mixpanel

Olio, a community sharing app focused on reducing waste, faced a bottleneck in its data analysis as it scaled. All data requests from product, marketing, and engineering teams funneled through a single analyst, slowing down answers and experimentation. The company lacked an early warning system for critical issues and its backend data could not explain why user behavior was changing. To solve this, Olio turned to Mixpanel to build a self-serve analytics layer.

Using Mixpanel Lexicon to translate backend events into plain language, Olio empowered its entire company to access product data directly. The solution included proactive alerting on key metrics and the ability to run detailed A/B tests. As a result, Mixpanel helped Olio increase its subscription revenue by 50% through a pricing experiment, boost transactional activity by 25% during a campaign, and detect critical bugs faster to protect revenue.

Olio