Case Study: Migros One accelerates campaign performance with Mixpanel

Migros One cuts idea-to-execution time from 4 days to 2 hours with Mixpanel

Migros One, one of Turkey's largest retail companies, faced challenges in managing growth campaigns across its nine verticals. Generalized campaigns were overwhelming users and their idea-to-execution cycle was slow, taking up to four days. They partnered with Mixpanel to gain real-time analytics and precise micro-segmentation to reach the right user with the right message.

Using Mixpanel's no-code Cohorts and reports, the growth team could create micro-segments without technical help, slashing the campaign setup time from 4 days to just 2 hours. This solution, implemented with help from partner Omtera, resulted in a 32% increase in campaign performance and a 148% growth in team members creating self-serve segments. Mixpanel enabled a cultural shift to independent, data-driven decision making.

Migros One