Case Study: Jazz grows SIMOSA to 21 million users with Mixpanel

JAZZ grows SIMOSA to 21M users with Mixpanel

Jazz, a major digital operator in Pakistan, sought to expand beyond telecom by launching a digital self-care and lifestyle platform called SIMOSA. Their challenge was to gain deep visibility into user behavior at scale to monitor adoption, personalize experiences for diverse user groups, and ensure a seamless migration for millions of users during a major rebrand, all while maintaining their app rating.

Jazz partnered with Mixpanel for advanced behavioral analytics and segmentation. Using Mixpanel's real-time insights, they ran A/B tests that led to a 12% increase in recharges and achieved a market-leading 35% engagement rate. The solution supported a highly successful user migration with a 95% success rate and was instrumental in scaling the SIMOSA app to over 21 million users. Mixpanel remains central to their product strategy.

JAZZ