Case Study: Grabr grows its marketplace and boosts referral signups with Mixpanel

Grabr doubles referral signups and boosts GMV 117X with Mixpanel

Grabr, a global peer-to-peer shopping and travel marketplace, faced the challenge of tracking user behavior to develop effective growth strategies. They needed to eliminate guesswork by understanding metrics like user liquidity and gross merchandise volume to guide platform innovation and resource allocation. To achieve this, they turned to Mixpanel for its user analytics capabilities.

Using Mixpanel's Core Reports, including Funnels and Retention, Grabr gained crucial insights from billions of events. This allowed them to identify and fix drop-offs in the user journey, personalize the platform for different regions, and dramatically improve their referral program. As a result, Mixpanel helped Grabr achieve a 117x increase in Gross Merchandise Volume and a 2x increase in referral signups, growing the platform to over one million people.

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