Case Study: DANA boosts productivity and data access with Mixpanel MCP

DANA reduces manual data query time by 99% with Mixpanel

DANA, Indonesia's leading digital wallet, faced a challenge in efficiently tracking business metrics and user behavior, which consumed significant engineering time for manual data queries and reporting. To address this, they turned to Mixpanel for analytics and later joined the beta for Mixpanel's Model Context Protocol (MCP) to further democratize data access and automate workflows.

By implementing Mixpanel's MCP server, DANA integrated AI agents that allowed any team member to query data using natural language, eliminating bottlenecks. The solution from Mixpanel recouped 80 hours of manual work per day, reduced data query time by 99%, increased troubleshooting velocity from hours to minutes, and boosted company-wide adoption of Mixpanel by 500%, enabling faster, evidence-based decision-making.