Case Study: British American Tobacco achieves safer, more fuel‑efficient fleets with MiX Telematics

British American Tobacco - Customer Case Study

British American Tobacco (BAT) sought to improve fleet safety and sustainability across its global operations and chose MiX Telematics as its telematics partner. Since 2016 BAT has deployed MiX 4000 hardware, MiX DriveMate in-vehicle driver displays and the MyMiX driver app across 1,867 vehicles (15% of the fleet in 16 countries) to support its ESG goals, including lower CO2 and a drive toward zero accidents.

MiX Telematics’ solution gave BAT global operational visibility and real‑time driver feedback, cutting speeding incidents per 100 km and harsh braking by 40%, reducing harsh acceleration by up to 18% in some regions, and lowering insurance premiums by 8%. The program delivered fuel savings, an ROI of 2.05 over 18 months, and measurable emissions and safety improvements that advance BAT’s sustainability and risk‑reduction targets.

British American Tobacco

Diego Campos

Global Sustainability Compliance Manager